That’s what two-thirds of small business owners said they would feel if they didn’t show appreciation for their clients during the upcoming holiday season. BUT, the newly released survey taken by OPEN from American Express, also found only 59% of those business owners plan to take action and actually give client gifts. Not surprisingly, the survey revealed that the gift-giving people are “growth-minded, customer-focused and generous with staff.”
Alice Bredin, OPEN from American Express small business advisor, says “small business owners who are giving holiday gifts to clients seem to have mastered an important life lesson – you get back what you give.” That’s what I’ve been saying too! Thanks for the reinforcement, Alice. She went on to say that the smart business people are using client gift-giving as an effective marketing tool, on top of providing exceptional client service and developing relationships.What is the most popular choice for holiday giving? It’s cards and calendars! Ewww! How much more mundane can you get?“The stakes are high for making a lasting impression with your gift, especially when competing against larger companies with substantial marketing budgets,” Bredin says. If you really want to make an impression and stand out from everyone else, send one of the very distinctive Zen Rabbit gift packages you can find at the Zen Rabbit website.