You might have lots of stories in which you are the recipient of poor treatment and bad manners. I wouldn’t be surprised, as it seems like common courtesies have gone the way of the mimeograph. Maybe you can even laugh at some of those instances now. But is it possible for bad manners to be good news for your business?
The answer is YES and here’s how. Since so few people are using good manners these days, they’ve become a great way to differentiate yourself in business (and life in general). Showing appreciation and saying thank you when people do something nice for you helps you stand out. It puts you head and shoulders above the competition.
Everyone likes to be acknowledged and feel valued. It’s a basic human need and no one gets too much. So if you can provide it – in addition to whatever product or service you’re in business to deliver – you are sure to attract more business. The more customers who love you, the more word-of-mouth and referrals you get and it becomes a beautiful cycle of growth.
Remember the last time you made an effort to say thank you to someone? I mean a sincere effort, not a quickly sent off, one line email. What did you do? Mail a handwritten thank you note? Deliver a bouquet of flowers? Send a gourmet care package or basket?
What kind of response did you get? First of all, YOU probably felt pretty good because doing a good deed benefits your well-being too. And then you probably got a phone call or some type of excited or grateful thank you for saying thank you. Even if you didn’t, it’s a safe bet to say you made a positive impact on the recipient.
Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
So go ahead world, be rude! We’ll just use your lack of manners to our own advantage.