Listen Real Close

Hey you. Your clients are talking to you, telling you exactly what they want. Are you listening? Are you hearing them? Take those earphones out for a minute. Sometimes you get so caught up in creating and delivering what you want to give them that you miss hearing what they really need. And then you miss out on the opportunity to deliver it, better serve your customers, become the hero and increase your profits.

Zen Rabbit was built to help business professionals multiply their profits through sweet appreciation. The main tool has always been The Gratitude Cookie. Now, while I doubt that will change and everyone still loves the cookies, I’m also hearing my clients say they want more. They want to work with me to develop a whole repertoire of products they can send in appreciation. They want a monthly program through which they can send something different every month.

Considering Zen Rabbit is really a thank you concierge, I’m excited about coming up with new ideas and finding cool options to offer. That’s how the Money Tree got added to the product line-up and there are more very exciting items coming soon.

In nature, it’s called evolution. What is the next logical step in serving your customers? Are you teaching clients the “how to” without offering the “done-for-you” program as well? Given that so many people are time stretched (or are they just lazy?), there could be an opportunity for you to expand.

I’m not suggesting you give in to the Achilles’ heel of entrepreneurs – Shiny Object Syndrome – and go off in all different directions. I’m merely advising you to pay close attention to what your clients may really need, either in addition to or instead of what you’re currently providing. After all, they already trust you to deliver “A,” so it’s likely they will trust you to give them “B,” as well. Now all you need to do is listen, learn and create the tool or the program or the service that allows you to serve them even better.

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