October is another great time to say thank you to customers. Unlike in December and even November, your clients are not inundated with cards, gift baskets and goodies this month. That means your kind gesture will make you look like a rock star stand out. And who doesn’t want that?!
There are plenty of special occasions to share your appreciation and show your thanks to customers this month. October is Adopt a Shelter Dog Month. You could go with a dog-themed gift or make a donation to a local shelter. It’s Apple Month; send a jar of delicious, organic apple butter. It’s Eat Better, Eat Together Month, which means you could put together baskets of simple and healthy dinner ingredients, such as whole wheat pasta and sauce or wild rice and lentils. October is National Book Month, so buy a case of your favorite book and share it with everyone. It’s National Caramel and National Popcorn Poppin’ Month; you could easily tie those two together in a yummy snack. In honor of Pizza Month, send a pizza making kit. To make this one even more interactive, ask your clients to then send you pictures of their pizza creation, or post them on your Facebook page.
Also in October:
National Food Bank Week, 14-20. Create a promotion that encourages your clients to donate canned goods to their local food bank.
World Vegetarian Day – share a veggie or bean soup mix or recipe.
National Chess Day – share chess sets or the more edible chess cookies.
International Top Spinning Day – send out those old-fashioned wooden tops and I guarantee your recipients will play with them all week.
World Pasta Day – again with the pasta, choose a package of funky shapes for extra attention.
Plush Animal Day – find your favorite animal and send a few out with a note tied around its neck, or attached to its paw. Better yet, make a donation to the World Wildlife Fund and you can choose which animal you want to “adopt.” Then they’ll send one of those plush animals to you or your recipient.
National Candy Corn Day – no one eats this stuff any other time of the year. Fill up some decorative bags and send one to everyone.
And of course there’s Halloween at the end of the month, giving you a great opportunity to send caramel or candy apple kits or an assortment of your favorite candies. Non-food items like masks or witch fingers are fun too!
You’ve got no excuse not to implement one of these creative ideas for reaching out and strengthening those client relationships this month.
You can debate the statistic of whether the cost of acquiring a new customer is five, seven or nine times greater than the cost of keeping current ones. What’s not up for debate is the fact that it’s much more cost effective to keep the ones you have, which is why customer thank yous seem like a worthwhile investment to me.
Need help coming up with creative gift ideas to reward loyal customers? Reach me at lori @ zenrabbit.com and let’s brainstorm.