The Anguish of Gift Giving (to family or customers)

Today is my husband’s birthday. Not only is it his birthday, it is the anniversary of our first date. Yes, I took him out for his birthday after he gave me some sad story at the gym that evening about how all his friends abandoned him because he wanted to work out first before going for dinner. On top of it, today marks our having been together for half of my life. Kind of weird.

Enough sappiness, onto my challenge. Am I the only one, or are there others out there, who have a hard time finding a good gift for the significant other? The thing is, if there’s something he wants, he pretty much goes and buys it himself. I hear my family thinks it’s hard to buy gifts for me too, although personally I think I am the easiest person in the world to buy for. And still we are committed to this practice of giving gifts.

He’s a runner, so for a while he got everything running related – shorts, socks, cold weather tights, etc. But there’s only so much gear you can fit in the dresser drawers. He’s always been an avid photographer, so for a long time I could always fall back on getting something photography related. Even then, purchases required explicit details on exactly which lens or filter or bag to order. But then he became a professional and any such purchases were no longer gifts, they were business expenses.

No worries. Who needs more stuff anyway? Experiences are better. I shelicopter rides as thank you to customers?pent time browsing sites like http://www.excitations.com for ideas. One year I wanted to give him a certificate for sailing lessons at a local marina. Nah, I don’t have time, he said. Another year some of my Twitter friends suggested a helicopter ride. How cool is that? Don’t you know I’ll get motion sickness, he admonished. I guess skydiving, where I get to push you out of the plane, ready or not, is out of the question too then. Arg!

This is the same kind of anguish many busy professionals go through in thinking about how to say thank you to clients. Finding customer gifts takes up too much mental energy and time, so it gets put on the back burner and rarely gets completed, which ends up costing them money in the long run. You don’t perform your own heart surgery or sew all your own clothes. Certainly allowing an expert to manage a client appreciation program is a better allocation of your resources than doing it yourself.  Ironically, it’s actually fun for me to find and send gestures of customer appreciation on behalf of my business clients. Maybe when you remove yourself from the thick of it, and take a step back, finding the right thing becomes easier.

PS: Any fantastic birthday gift suggestions welcome!

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