While developing a special gratitude program to help real estate agents say thank you to their clients, I learned that the most successful agents use pop-by gifts to strengthen relationships. These are little “thinking of how much I appreciate you” or “reminding you I still exist” kinds of gifts, usually tied into the month or season. So for example, an ice cream scoop, thermal bag for keeping foods cool or some sunscreen in the summer. Or a snow scraper, umbrella or a pair of gloves in the winter. The gifts are paired with a cute gift note that ties into the theme, such as “don’t get burned by working with someone who’s less than professional” to go with the sunscreen.
Such appealing reminders keep you top of mind and generate referral business. Realtors are certainly not the only professionals who need to consistently stay in touch with past and current clients. This pop-by gift idea is awesome for almost any business, including those in financial services, internet marketing, and sales training. You don’t have to spend a lot of money to implement regular appreciation marketing, nor do you need to drop off the gifts in person. And think about how much of an impact a small, unexpected thank you gift would have on a customer’s day.
It’s back to school season. Seeing all the sale flyers in the Sunday paper this weekend, one idea I came up with is to send mini dry-erase boards with the note “I appreciate working with you” written on it in dry erase crayon. Clients will get a kick out of the sentiment and creative delivery and then can reuse the board around their office.
You can tie your gift idea into a time or event in your industry, such as a tax file folder sent out in January from accounting professionals, or use a more general concept like sharing a box of note cards in November so your recipients will have them to use for holiday gift thank yous.
I love the creativity involved here and while coming up with memorable client gift ideas and messages is fun for me, not everyone has an easy time with this task. If it’s not easy or fun for you, don’t do it! Get in touch with me and let’s put together a customized done-for-you program. Saying thank you and consistently staying in touch with your customers is imperative to your success. Why are you waiting?