Black Friday Insanity

It’s Black Friday 2010 and I can’t help but be a little, hmm, what’s the word? Surprised? Amazed? Incredulous? Seriously, there’s still THIS much hoopla around this day devoted to shopping – for a bunch of non-essential stuff?

I’m a girl, so I totally get the love of shopping thing, but Black Friday takes it to a whole different level. Please tell me the people lining up at noon on Thanksgiving at the big box electronics store really need another 40” TV. I have a very hard time believing anyone buying anything today needs these items. Nor do I think anyone they might be buying them for needs them either.

It drives me crazy to hear people blaming “this economy” as the excuse for everything. In my opinion, it’s been a good scapegoat for people’s laziness and lack of initiative. BUT, if the citizen’s of the U.S. actually believe that the world is going to hell in a hand basket and money is in short supply, how do they justify their insane spending on Black Friday? That at least they’re “saving” money at these wildly marked down sales? And that the stores can afford to sell at 70% off – well there’s a whole other topic I’ll leave alone for now.

Here’s an idea. If you say you don’t have enough money to make ends meet, stay out of the stores. It doesn’t matter how good a “deal” it is. Tone it down a notch. Maybe you could make the holidays about heartfelt gestures and spending quality time together creating memorable experiences this year.

Now if you’ll excuse me, I have to go get the new Katy Perry, Bon Jovi and Keith Urban CDs that are on sale for (only!) $6.99.

Holiday Gift Ideas for Clients

Many business people traditionally send holiday gifts as their way of showing appreciation for clients, customers, partners, etc. For those who like the idea of concierge service, gourmet food treats and making a great impression, this video offers some nice gift ideas. Look for the special offer at the end!

Guilty For Not Giving

That’s what two-thirds of small business owners said they would feel if they didn’t show appreciation for their clients during the upcoming holiday season. BUT, the newly released survey taken by OPEN from American Express, also found only 59% of those business owners plan to take action and actually give client gifts. Not surprisingly, the survey revealed that the gift-giving people are “growth-minded, customer-focused and generous with staff.”

Alice Bredin, OPEN from American Express small business advisor, says “small business owners who are giving holiday gifts to clients seem to have mastered an important life lesson – you get back what you give.” That’s what I’ve been saying too! Thanks for the reinforcement, Alice. She went on to say that the smart business people are using client gift-giving as an effective marketing tool, on top of providing exceptional client service and developing relationships.What is the most popular choice for holiday giving? It’s cards and calendars! Ewww! How much more mundane can you get?“The stakes are high for making a lasting impression with your gift, especially when competing against larger companies with substantial marketing budgets,” Bredin says. If you really want to make an impression and stand out from everyone else, send one of the very distinctive Zen Rabbit gift packages you can find at the Zen Rabbit website.