Over the past couple of months, I’ve been meeting a lot of new contacts and in many of my conversations, I’ve heard them admitting they’re not doing a great job of marketing. “I know I need to do more, but I just don’t have time.” Or “I’m not sure what to do. I mean, I know direct mail doesn’t work and advertising is so expensive…”
Hold on there, friend. Your reasons for not marketing is you don’t know what to do and don’t have time?! You know you’re essentially saying “I don’t have time to get new clients or keep the ones I have and it’s really not important enough to figure out.” I hope you’re not planning to be in business for a long time and you like working at fast food joints.
Two things need to happen quickly if your business is to survive. One, you need to make consistent and effective marketing a priority, stat. And two, you may need to hire some help.
That help can take on several forms, depending on you and your business. Outsourcing has become a politically charged word lately, but it really just means to “obtain goods or services from an outside supplier in place of an internal source.”
Marketing is an opportunity to have fun and get creative! (It took me a while to figure out not everyone thinks that statement is true.) If you don’t agree because that’s not how your brain works, you need to engage the services of a marketing expert who can help you create a plan of action. We’re not talking about putting a Madison Avenue agency on retainer. You need someone who lives, loves and breathes marketing, knows what works well, and is excited about drawing up a simple strategy for you to implement easily. And that might be all you need – get some great ideas, knowledge about how and a schedule for when to execute them.
Ideas and plans are FAN-tastic! But if you don’t get around to using them, they don’t do anything for you. If that’s where you fall down, then recognize that and find someone with a done-for-you program. Hand over the reins and let someone with more time and a better system go to work on your behalf. That way the marketing is getting done, relationships are being cultivated and nurtured, and you’re free to go on attending to providing the service your clients expect.
Interested in learning more about how easy it can be to keep more clients for longer? Schedule a free 15-minute strategy consultation with me during August and let’s figure out the best way to build super-strong relationships with your clients. Check http://tungle.me/zenrabbit for available time-slots.