When you understand what your clients really want, you’re certainly in a better position to deliver it. That of course, always leads to more satisfaction for them and for you. And more money.
The thing is, I find a lot of business people only want to give clients what’s easy, what’s already on the menu. Don’t go and ask for special orders.
The businesses unwilling to customize may have to learn a hard lesson in the form of decreasing sales. Not many can operate in the way of the Soup Nazi.
Here’s a testimonial I received last week from fab client David Wolfe, President of Lupine Partners. I share it with you not from an egotistical place, but because I’m excited he’s validating one of Zen Rabbit’s prime tenets for serving clients.
Lori Saitz, and her gratitude program, has been a strategic partner of mine since February, 2011. I first heard of Lori while listening to a GKIC CD that she appeared on. I sent her an email while I was listening to the program and requested a meeting. The response from her came very soon after my initial email. I was interested in a custom program that would allow me to tailor my ‘gratitude’ on an as-needed basis with no restrictions. In other words, I wanted the gifts to my customers to go out immediately as soon as I thought of it. I fully expected Lori to tell me what her rules were and how my request did not fit any of her programs.
Instead, she gave me exactly what I asked for. Sent the contract that day and I signed it. Call it the cookie bizarro world…
Despite my sometime curmudgeonly leanings, I feel like she gets me and does a very good job of trying to provide solutions to the scenarios I bring her. I like the way she thinks.
Listen. Let your clients tell you what they want and then deliver it. Seems pretty simple. Makes me wonder why more businesses aren’t doing it.