Zen Rabbit created many new aficionados this past Saturday at its Green Market debut at the Abacoa Green Market in Jupiter, Florida. From my area, I could see the local and organic produce stands, a soap maker, a bread baker, some artists. There were more vendors there but it was so busy, I could never leave my booth to check out the rest. Thanks to everyone who stopped by.

I had a couple of retail packaging prototypes on the table. These are packages I’m considering creating for gourmet and specialty food stores, coffee cafes and other retail locations. Based on how many people wanted to buy them, I’m guessing they’ll do well.Since I now know how to put up the canopy, look for Zen Rabbit there next week and the rest of the month of March.

Beware of How you Treat Small Companies

Debbi Fields wrote a book several years ago about her journey through the start up and development of Mrs. Fields Cookies. In it she recalls her challenges in finding a chocolate supplier. The sales rep of one large, well known chocolate company doesn’t want to give her the time of day when she calls him to ask for 25 pounds of chocolate because the order size is too small. He tells her to give him a call when she wants to buy 10,000 pounds.

So she opens the phone book and calls another company. That sales rep tells her the order is too small for his company’s trucks to deliver, but he could put it in the trunk of his car and bring it right over. And at the time she was writing this story, that sales rep Bob, was selling Mrs. Fields in excess of 25 million pounds of chocolate a year. She never reveals the name of either company. But she does finish the story by saying that the first gentleman would end up calling her continuously to ask for her business and she refused to work with him because of how he treated her that day.

There are many days when I think of this story because of the business people who disregard me, and I’m sure lots of others, with the thought that my business is too small to matter. This month I’m working on finding retail packaging for gourmet food stores. There is a list of who has been supportive and who has not. And when Zen Rabbit is the multi-million dollar company that it is destined to be, we’ll see who’s benefiting from believing in a small company.