Respect for Time

Doctors appointments are one of those things that you just can’t delegate to someone else. Today was my third visit to Dr. H and the first time I didn’t have to wait more than 25 minutes to see him. So not only does he get to inflict pain, as there’s some physical therapy involved, I have to wait around for it.

When I show up on time, I expect him to do the same. And while I get sometimes there are emergencies that can throw off the schedule, it would be nice to have notice if that is indeed the case. How about a text message to say they’re running 30 minutes behind, or at least a heads up when I arrive.

Everyone’s time is valuable and in my book, it’s a matter of respect to honor someone’s time by not wasting it. Updates are equally important when it comes to serving your customers. Companies such as Amazon and Zappos have set the bar for delivery expectations pretty high. Stories of deliveries made less than 24 hours after order placement create a belief that every company can, should and will be able to do the same.

Fair or not, it is what it is and it’s your job to set the proper expectations for what your business can and will deliver so you still look good. You will boost client retention by letting them know ahead of time what to expect from doing business with you. Can you pledge to return phone calls within two hours? Keep them waiting no longer than five minutes? Ship packages within 24 hours? Whatever it is that you do, give your clients the guidelines of how you do it so they know what to expect and aren’t disillusioned or disappointed. Now they have an increased level of comfort, which makes them more likely to come back again, and share their experience and recommendation with others.

PS: Today I didn’t have to wait because I learned if I make my appointment for 2:00, I’ll be the first one after lunch, so no one ahead of me to mess up the schedule!