How’d You Get on Rachael Ray?

Ever since I announced that Zen Crunch was chosen to be Snack of the Day on Rachael Ray’s daytime talk show, people have been asking me how I did it. It’s not a big secret and I’m happy to share a bit of the behind the scenes.

Back in January, my fab PR expert Sara Becker got the name of the Snack of the Day segment producer and I sent her a letter along with a box of Gratitude Cookies. I’m good at sending stuff out, and not so good at follow up later. That’s why I’m so grateful to have Sara. She called and emailed the producer to find out if she got the box, if she liked the cookies, if she thought they were a good fit for Snack of the Day, etc.

She did like The Gratitude Cookie™, but felt they’d been giving away too many cookies recently and preferred to diversify.

No worries, Zen Rabbit also has Zen Crunch! So I sent another letter along with a couple bags of Zen Crunch. Once again, Sara was on top of the follow through and two weeks later we got word from the producer that YES! Zen Crunch would be included as a Snack of the Day in taping the following week. Now, she asked, could we overnight 160 bags of Crunch to New York for distribution to one studio audience?

Um, yeah, I think we could do that!!! I did, they taped the show and another two weeks later it aired.

So simple. Like most things in life, it really comes down to follow up and persistence. Okay, and maybe finding the right person to contact.

PS: Did you miss the show? See the local news coverage, which includes the Snack of the Day clip here: http://www.tinyurl.com/wptv324

Rachael Ray’s Snack is Zen Crunch

On Tuesday, March 24th, Rachael Ray’s Snack of the Day is Zen Crunch! Set your TIVO to record. Not sure what station and time the show’s on in your market? Click here to find out.

Rachael Ray

Rachael Ray

And in case you haven’t yet heard about the newly famous Zen Crunch, it’s kind of mix of granola and nut brittle.  It starts with a base mix of coconut, oats, pumpkin seeds, sunflower seeds and a sweet caramel-type nectar that binds it all together.

Then one version includes dried cranberries, cashew pieces and white chocolate chips. A second version includes dried cherries, almond slices & semi sweet chocolate chips.

Rachael Ray audience members each received an eight-ounce bag of the treat. To get yours, simply go to ZenCrunch.com.

Zen Crunch

Zen Crunch

Zen Crunch on National TV

Last Friday I was asked to overnight 160 bags of the most yummy Zen Crunch to a TV studio for the Tuesday morning taping of a national show named after its celebrity host.

Once we have an air date, which I expect will be within the next two weeks, I will certainly let you know what show, what day and what time to watch. And you can be sure my TIVO will be set to record.

In the meantime, may I suggest that if you are a Zen Crunch fan, or you want to taste what everyone is talking about, you order now before the big rush.