What Need Do You Fill?

The sole reason a business exists is because it meets a human need. ~Harvey Firestone

I saw this quote over the weekend and it got me to thinking, again, about what human need a box of cookies fulfills. Yes, we’ve been over this before. That Gratitude Cookies are not so much about the cookie part and much more about the concept of gratitude.

Is feeling gratitude an actual need? It’s not specifically on Abraham Maslow’s Hierarchy of Needs, but friendship, giving and receiving love, and recognition are on his chart. Feeling connected to others is certainly a human need. And expressing appreciation is one important way to connect.

Keith Ferrazzi was on Good Morning America today, promoting his new book “Who’s Got Your Back” and his 16-city road show. He said that 75% of Americans don’t feel that someone’s got their back; not even married couples. Wow, that’s a lot of disconnected people. Furthermore, he says that the most important thing you can do to succeed is to build deep and trusting relationships.

So then, if you could create stronger connections in your personal or profession life and satisfy that need in yourself and for others, why wouldn’t you? You have a great opportunity here! No matter what other human need your business exists to fulfill, you can improve your business by addressing this one of connection and recognition through gratitude.

One Response to “What Need Do You Fill?”

  1. Jeff Marmins Says:

    As you know this is a subject dear to my heart. Keith is a friend, and, our company has been helping with social media marketing online for the new book, “Who’s Got Your Back” and the book tour. I’m grateful that you posted about it. The GMA group really proved to me that this book is a huge body of work. We all need lifelines that will be honest with us out of love. You should visit Keith’s Youtube channel. His speech at Arianna Huffington’s house for the kick-off party was emotional and powerful.


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