Yet again I have received a LinkedIn invitation to connect from someone who did not bother to include a personal note. Does this oversight drive you crazy or is it just my own personal issue? If the purpose of connecting on a social networking site is to build relationships (which it IS), then why on EARTH would you not do the most important thing for building relationships and TALK to the other person?!
Start a conversation. No matter if you think the person knows who you are, you need to include a short note with your connection request. “It was nice meeting you at the breakfast yesterday…” Everyone is busy and meets lots of people every day. Maybe you are so extraordinarily memorable or maybe you just think you are. Even if I’m sending a request to someone I’ve known for a while, I’ll send a note such as, “how are we not connected here after all these months of phone calls and collaboration…”
Don’t even get me started on the requests that come from random people you don’t recall ever meeting and who aren’t even in a common group with you. Why? Why do you want to connect with me? Tell me. Where are your manners, like shaking hands with someone you meet in person? You would never just walk up to someone, say nothing, hand him your business card and walk away. You don’t “win” by having the most connections if those relationships are meaningless or non-existent. No one needs a giant database full of names of people they don’t know and don’t have anything in common with unless they are up to no good, also known as spamming.
Being successful is about building strong relationships. Relationships require communication. Therefore it only makes sense to start or continue a conversation here. Do I really need to remind you what happens when you assume?
Yes, this note serves the purpose of jogging someone’s memory of how you know each other. It also acknowledges her as an individual. It shows you are reaching out to connect with someone personally, as opposed to giving her reason to think you’re simply sending mass emails to reach a goal of having 7,500 connections. The personal touch here is just as important as the concept of customer thank you notes or thank you gifts; it makes someone feel good about their relationship with you.
When someone feels good about his relationship with you, he’s far more likely to think of ways to help you, work with you or send you referrals. In my social media world, it’s about developing advocate relationships. If that’s not what you’re doing, please, don’t send me a request to connect.